Why are we suggesting these services to the Client?
· 94% of people said that web design was the reason they rejected or mistrusted a website.
· 48% of consumers cited that a website’s design is the number one factor in deciding whether the business is credible.
· Only 19% of consumers claim social media aided in the discovery process of their vendor.
· 1% of cold calls convert into an appointment.
· Cold email receives an open rate of 24% and roughly a 2-3% click rate.
· 74% of buyers choose the person who first adds value and insight.
· Assist inthecompletion of 5 initial Customer Avatars.
o A Customer Avatar template will be provided to complete additional avatars as the client sees fit.
· Logo creation (If needed).
· Create a personalized website.
o Implement a chatbot if desired.
o Implement Subscribers to the site to push
o Explore Lightbox features if desired.
o Create a landing page.
o Initial testing of 5 variations for each of the chatbots, landing pages, lead gen window or lightbox.
Implement and test up to 5 advertising campaigns and 50 different total ads across Google, Spotify, Bing and LinkedIn ,as the target demographic suggests to directly acquire leads via prospect email and or phone number entry.
o Test copy, design, buttons, keywords and placement.
· Create and manage an email marketing account to nurture leads.
· Initial keyword research and testing.
· Assist in or create marketing videos, dependent on location.
· Create an extensive content marketing plan and calendar using blogs, webinars, Facebook live,etc. Ongoing monthly services:
· Additional Customer Avatars can be submitted at anytime.
· Monthly analytics reports showing all website and advertising campaign data.
· Monthly keyword analysis. Updates as needed.
o An additional 5 variations can be tested per month of the chatbot, landing page,lead gen window or lightbox.
· Help create a free piece of material to be used to gain leads(e.g.budgeting spreadsheet, information webinar, etc).
o Once per quarter
· Create a monthly email campaign to nurture leads.
· Create a quarterly email campaign forecasting customers.